March 2, 2008
Do You Make These Mistakes In Network Marketing?
I don't know if there are people who were born with a talent of attracting the right prospects to their opportunity. I certainly wasn't. And considering that English isn't my first language, "it was a long row to hoe", as my friend Troy puts it.
I had to learn how to put the words together in a way that they induce a sale, the skill called "copywriting" that is so powerful yet so foreign to many network marketers.
Becoming a great copywriter requires a lifetime of hard work and study. But picking up a few tricks and using them to increase your MLM results can as simple as filling in a few the blanks in a template.
Like the title of this article. It is magnetic and irresistible… at least it was magnetic enough to make you click on the link and read this article.
Yet I can't take a credit for it. Because all I did was take an 100-year old successful ad headline ("Do You Make These Mistakes In English?") and replace one word in it.
A good headline could be used in:
- the email subject line
- the first sentence of your letter
- the first phrase you say in your live presentation
- Google ads
- printed ads
- etc, etc, etc.
Here are two more examples of successful headline formulas:
Formula: "Who Else Wants To … ?"
Examples: "Who Else Wants To Learn How To Make An Extra $4,392 Per Month Working Part Time?"
Formula: "Give Me <blank>, And I Will Give You <blank>"
Example: "Give Me 17 Minutes And I Will Show You Lose 25lbs In 30 Days."
Really, it doesn't get much simpler that this. Pick a great headline and tweak to fit your product.
So the biggest mistake you could be making in network marketing is NOT using copywriting. Because it's powerful, magnetic, and is sometimes as simple as filling in a few blanks.


Kim Klaver is known for keeping things real. She posted a great article this morning that clarifies a lot of things to us network marketers. It's not about the overrides, matrices and the breakaways. Network marketing business is just that: a business.
I do not choose to be a common man,





